Ducks Hold Reading is the Goal Day

Samuel Pahlsson, Corey Perry and Ryan Carter appeared at Walter Knott Elementary for ‘Reading is the Goal’ Day. Players read Brady Brady and the Great Rink.

Warrior Athletes Visit Schools Again

from the department of athletics and recreational services
Tuesday, October 7, 2008

The athletics department at the University of Waterloo and The Record will be launching a new initiative this season as part of The Record Team-Up community outreach program. In its 12th season, the program has partnered with Brady Brady Inc. Waterloo Warrior student-athlete speakers will provide a set of Brady Brady books to all schools that participate.

The new partnership is a perfect fit for The Record Team-Up program, which has been extremely successful in Waterloo Region since its inception in 1997. Team-Up speaks to young students about “Keys to Success” and now will add the Brady Brady philosophy of “making reading a fun goal” to the presentation.

The newly enhanced program will kick off for 2008-09 with a launch party today at Northlake Woods Public School in Waterloo starting at 2:00. Student-athletes from the Warriors will be in attendance, in addition to representatives from Brady Brady. Both mascots, King Warrior and Brady Brady, will also be on hand. Approximately 400 students will be present as the first audience.

Team-Up is a community outreach program where UW student-athletes visit schools and youth groups and talk to kids about “Keys to Success.” Student-athletes tell their personal stories of growing up and focus on areas such as setting goals, having a positive attitude, and working hard. This program provides younger students with positive role models in the classroom. In 2007-08, athletes spoke to 75 groups and over 6,000 students. This program is free and suitable for grades 3-8.

Brady Brady Inc. is the exclusive publisher for a bestselling Canadian children’s illustrated book series. Mary Shaw (author) created Brady Brady in 2000 to encourage her son to read. Together with Chuck Temple (illustrator), she produced 14 sports-themed children’s books for readers aged 4 to 8 including hockey, football and baseball. Scheduled new releases over the next year expand into soccer and basketball. The series is distributed internationally and is translated into French. Brady Brady Inc. is based in Waterloo.

Reading with the Blue Jackets!

Listen to a Columbus Blue Jacket player, Manny Malhotra, read Brady Brady and the Runaway Goalie here!

Check out this independent online review…

Brady Brady’s Bunch of Hockey Books

I love children’s hockey titles. Not only do these books introduce kids to the great sport of hockey, they also, and far more importantly,  get kids hooked on reading. I consider it a great duty to pass on information about kid’s hockey books because of this.

Reviewing kids hockey books is not easy though, because different stories are better for some kids than others. I really encourage
all parents to thoroughly screen each title before buying, as no one knows their kid better.

I completely admit that I can often have trouble reviewing kids books because a) I’m not a kid and b) the kids that came into my life are teenagers, not little ones. There are no shortage of kid’s titles to choose from in 2008, but I could never really suggest a book that would be perfect for every kid.

Until now.

I was recently introduced into a series of books called Brady Brady. The kid in me was instantly taken by the cartoonish illustrations and the brilliant use of colour. It is sure to catch anyone’s eye. And better yet I was then wowed by the fun story telling complete with strong moral messages.  Fun plus a good message is the necessary equation for any kid’s title that I am going to endorse, and Brady Brady tops the list!

Aimed at boys and girls ages 4 through 8, Brady Brady is about a boy named Brady and his love of hockey. With his family, his friends, and his dog Hat Trick, Brady Brady goes on all sorts of adventures and learns great lessons on and off the ice…

– Joe Pelletier

For the full article, visit here.

NY Islanders: A Summer of Reading

Gervais helps Commerce Bank kick off Summer Reading Program at Camp Avenue Elementary School

New York Islanders, May 8, 2008

To read the full article, click here!

Stick With-it Literacy Tour!

Sponsored by 3M Canada

National Stick With-it Literacy Tour launched to help curb illiteracy.

The Tour was a HUGE success, fulfilling its Game Plan:

• Visited 10 cities in 10 weeks
• Presented at over 80 venues in 7 provinces
• Met over 22,000 students
• Gave away over 30,000 free books
• Scored 1 goal: Encouraged Reading!

Brady Brady and the Ballpark Bark

Endorsed by Chris Carpenter, Pitcher, St. Louis Cardinals

With the season opener only days away, Tree is swinging like a gate and missing every time. Brady is trying to help but Hatrick keeps getting in the way. If only he’d stop barking!

Order your copy today!

ISBN10: 1897169108ISBN13: 9781897169100

Brady Brady on Cityline Website!

As featured on the Cityline website:

This fall, 3M Post-it® and Brady Brady are teaming up for the Stick With-it Literacy Tour. Chuck will visit schools and community centres in 10 cities nationwide starting in Toronto the first week of October.

Not only will Chuck perform entertaining and interactive presentations, but, during the tour, 3M will give over 25,000 Brady Brady books to Canadian children (at 80 venues in 7 provinces).

3M is proud to support literacy and has an entire portfolio of educational Post-it products that make learning to read fun! And with excellent books like Brady Brady to read, every child gets the chance to enjoy a great story.

For more information on 3M’s Post-it® literacy products visit

Brady Brady in Simcoe!

Brady Brady suited up and hit the ice with some fellow hockey players in Simcoe. He tried his luck in net and had a great time! relaunch!

Brady Brady Inc. is very excited to announce the official launch of the redesigned! We’ve packed the site full of great things to see and do, so please explore and have fun!